Visual Stimuli

Creativity, according to a Department for Education and Enterprise report on skills in the film industry called “A Brighter Future” is made up of four elements: imagination, purpose, originality and value. Imagination is when you think of something inventive, purpose is that your thought fits the purpose, the situation you are facing and looking to meet. Value is that your idea meets the need and is not just an idea that is not relevant. While originality means that it is very different and something that has not been seen or heard of before by you.

We were shown a couple of videos to watch in order to help us with additional research and key evaluative points.
The first video was 'The Machine is Changing Us' on YouTube:
http://www.youtube.com/watch?v=09gR6VPVrpw

Following on from watching this, there were a number of important points that were worth considering in terms of evalutive points, such as:

• There are 20% of people on the web - what about the other 80%?
• 2 billion people online
• The web holds the next revolution - anyone can upload and use the web globally at any one time.
• 18 million people read blogs
• The web is 'The great leveller' - everyone has equal access, equal voice and equal potential.
• Wikipedia has become the most important information source in the world, more than 62 million people use it around the world, anyone can edit the information - people power.
• The web was and still is a challenge to authority.
• The web is used to express, to comment, to discuss and to receive ideas.
• The internet is the infrastructure whereas the web are the links.
• 6th August 1991 - the first website went online
• The web opened up information to anyone who had access to a computer.
• One view is that the internet is for sharing and collaboration, where it is promoting creative freedom. Whereas, another view is how do we pay the mortgage - is it just profit driven?
• 90% of downloads on the web are not paid for.
• YouTube is viewed more than a billion times a day.