We decided to use a 4 piece boy band with this real London-centric feel about them. I feel they very much would fit into the genre of music which is becoming extremely popular today. Their target audience would be 16 to 25 year olds, allowing for both a male and a female target audience. However, they are a group that have a lot of competition in the current market, although I feel they will shine as they have a real British feel and identity about them, something more like Oasis. The video concept is very much based on the performance element of the band - the video is being created to promote them. Therefore, keeping the set very minimal and focusing more on them as a group and on their instruments.
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