Three Initial Ideas

IDEA 1
Name of Artist: Marla
Avril Lavigne – He Wasn’t
Star Image: Hailey is young and kooky, her style is rather punk like however her favourite colour is pink and she often incorporates this into every outfit. She likes to believe she is quite different and unique as a person and will do/wear whatever she wishes even if she may look a bit weird and wacky but that’s her style. Being a young female artist her target audience is young teenage girls, because of her style and her love for the colour pink her target audience is broader in terms of it reaches out to a number of different teenage girls, as Hailey’s music is more punk rock but she has a real pop twist to it making it more accessible to reach out to a wider target audience. Hailey would definitely be a Synthetic act, as she will be constructed to be able to sell lots of music based on her appearance and personality.
Treatment: 4 piece band in a white studio, all wearing black except really subtle parts of bright pink, for example, pink drum or a pink headband etc. The idea I had in mind, was trying to piece together a puzzle. It begins with the band all playing as if playing a gig but in a studio, ‘parts’ start to break away – it’s as if someone has drawn the puzzle pieces on and sections begin to break away. It then continually cuts between close ups of the individual puzzle pieces with the outline of the puzzle, I think that giving the pieces puzzle like shapes will really look effective. The video cuts between the puzzle pieces and close ups of Hailey and her band performing and just ‘goofing’ around as the puzzle is trying to be completed. I want the video to have a slight pop-art effect, using a colour palette of really only three colours; black, white and pink I feel should work really well together and give it this slightly futuristic feel, yet it will still feel young and be able to appeal to its target audience.

IDEA 2
Name of Artist: Liquid
The Prodigy – Warriors Dance
Star Image: Liquid would probably be more of a Synthetic star as the act would probably have been created to fit into the charts however her star image is based more on the music rather than the actual artist. Seeing as the music is more dance base the act is not solely based around the singing its more the act itself. This type of music will appeal more to an older teenage audience to a young adult audience, as this music would be commonly played in more club scenes making it only really available to this age group.
Treatment: All black to begin with flashes of white light flickering on and off, as the music begins you see the back of a girl only her hair but like swaying to the slow music. As she begins to sing close up of her face only, the flashes of light are still flickering – it will look as if she has just woke up and she is not really too sure as to where she is. She sings directly into the camera, as the dance break in the music occurs the lights come up and it’s her dancing, there are about 5 images of her doing this set routine to the music, it keeps cutting back to her looking in a daze but it’s all like inside her head e.g using swirls and her head spinning around to make it look like she is in a state of confusion. As the music progresses the girl begins to join in with the dancers that are too her but are ‘fake’ it’s as if she has become under a spell. However when singing solo it cuts back to her on her own in this state of confusion and in a trance. I would like to keep the cuts fast throughout the majority of the video to give it this state of confusion, however at the beginning and at the end keep the cuts very long and slow and keeping her very still as I want there to be a clear difference in her state of mind. The finishing shot will be the same as the beginning the flashes of white light flickering on and off seeing the back of her hair swaying to the music. At the end an alarm clock will ring – proving that this was all just a dream.

IDEA 3
Name of Artist: Layla Little
Star Image: Layla would fit into the more organic acts, as she is quite raw. She is a young female who sings and creates what she wants, she has performed in small pubs around her village for a few years and has now eventually broke out. However she writes all her own tracks and wants to keep this way making the most of her unique sounds.
Treatment: A white studio with a girl (Layla) sitting on the floor – with all Polaroid camera pictures on the floor surrounding her. The pictures match some of the lyrics, when she refers to ‘the guy I could never get ‘coz his girlfriend was pretty fit and everyone who knew her loved her so’ the picture that represents this comes to life a reenact of the scenario as if she was there, it’s her memory. However over the top of the actions some of the words are in a typed font just rolling over the top – as if it’s a dream and she is trapped, she wants to escape but can’t get out. This is there to reiterate her pain. As she becomes happier in the lyrics and realizes she is over this ‘man’ she begins to tear up the pictures as she realizes she can be just as happy.