Lighting

Lighting is a key aspect of all music videos, often depending on the light used depends on the way in which the band and the song is portrayed to the audience. In our video we used high key lighting to connote a happy, peaceful environment.
We decided to use high key lighting as it juxtaposes the bitter sweet lyrics and the upbeat sound of the music, as this helps to portray more of the stars image rather than the song itself. By using this type of lighting on both our male and female stars, it promotes a positive image to our audience, which is what they are primarily based upon. In contrast, The Ting Tings are a two person band, with their song ‘We walk’ the video is very darkly lit using low key lighting. This may be because they are trying to portray a darker underlying tone and meaning to either their video or themselves as a TV Bard band.