Use of Performance Clips

Throughout our pop video, a key aspect of our promo is the performance clips – like most music videos this is an inevitable aspect. The performance part of our video was a main element, although we wanted it to fit with the genre and style of the band, therefore, the performance shots were set up in this naturalistic environment. They are playing their instruments in the setting in which they feel most comfortable and which best suits their individual style. As Keith Negus categorized bands and artists, our duo come across as a more organic act, thus, these performance clips meet the needs of the band and their target audience.We decided Melena would not only sing but also play the keyboard. This was quite a key part which was ongoing throughout the video as we mixed both wide shots and close ups of her playing her instrument. Whereas, our male singer, William, played the base guitar – the colours of his guitar are quite rustic which are again to emphasize their organic, natural image. Also, we purposely chose to keep the amplifier in the shot, as it again connoted this rural feel and again highlighted this naturalistic environment and their normality as a band.

Not only did the performance aspect make an ongoing appearance in the pop promo, but we extended the use of performance into the CD cover. The back of our CD cover also used the image of the amplifier – we decided to use this as it clearly highlights who they are as a band and that they are primarily interested in their music rather than being just a commercialized group. Again, the colours used also draw attention to their organic style.

The performance aspect is a vital part in all pop videos, below is an image taken from one of ‘The Ting Tings’ music videos. As a group they are quite similar in terms of they are also made up of a male and female artist, however, they have very much been commercialized rather than being a TV Bard band which Faulkes are. Although, they too use this key aspect of performance clips, the image below is just of the female singer with her microphone but also throughout the video many clips are used of the drums and also the base guitar to try and reinforce this performance aspect. But for Faulkes, it is very vital to have performance as one of the main features as this is their style and this is what their target audience desires from them.