Monday, February 22, 2010

Use of Special Effects

Special effects are a key feature that we have continually used throughout our video. For two out of the three different sections we used a blue screen, for the performance clips we had this artistic, textile piece in which one of our members of our group created which we used after affects to project it in the background. This created this natural, organic, arty environment we wished to create; it is a perfect mix with the autumn leaves covering the studio floor.
Whereas, the second use of blue screen was to create this sense of cycling, we shot them on bikes which were on frames so they were still, and used to blue screen and had a combination of pictures from a country lane to show them moving and cycling. It is quite clear that it is a fake scenario – but that was the idea. Also, by using a setting of the countryside again reinforces this organic, natural environment.
However, we did have some problems when it came to editing with the blue screen, as at times the image was slightly fuzzy due to the quality of the screen. But overall, it defiantly created the effect we wanted to.

Moreover, we also tried to challenge this stereotypical convention; we tried to create our own special effects, with our third concept section we wanted to create this scene where they were out rowing. Although, we could have used the blue screen again to create this, we decided to make these ourselves, again emphasizing this artistic environment, in which the target audience would greatly like. The whole approach to our special effects had this organic, natural setting – we wished to create this arty environment and it was defiantly highlighted throughout our pop video.

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