Use of Concept Clips

Our pop video consisted of two different concept aspects, one being the band riding on bicycles and the other being them out in a rowing boat. Both these features give a sense of getting and being set free – being a TV Bard band aimed at a more teenage, young adult audience the idea of freedom is inevitable and therefore, this clearly meets their audiences needs and makes them feel connected with the band as they seem to be like-minded.

Both these concept sections do not primarily fit with the lyrics, but again we made a conscious decision to make the pop video primarily based around their style and star image rather than the connotations of the lyrics. Also, both the above shots of the duo cycling and the below shot of them rowing demonstrates this sense of naturalist, rustic image that they wish to portray to their audience, which highlights their art school background. Due to them having this creative background these concept clips perfectly fit with their style and image, even though it does not connote the lyrics, it still works effectively.

Although, most pop videos have a balance of both performance and concept clips – the concepts are often very contrasting. For example, looking at Lady Gaga’s video of ‘Bad Romance’, it is extremely abstract and creative. Everything she does is very peculiar, for example, one of the concept parts was all these ‘alien creatures’ coming out of white body boxes, this just proves her wacky style. Although this is so contrasting to our bands video, it is likely that they may somewhat appeal to a similar audience, as they are both artistically creative and abstract – this could be what our target audience may like. However, our video has a more natural approach to creativeness in both the concept aspects of the video.